Glasgow Caledonian University · Glasgow, United Kingdom
This Master programme in Marketing develops advanced skills in digital marketing, consumer behaviour, brand management, marketing analytics, and global marketing strategy. Students work on industry projects and develop data-driven marketing plans. Graduates work as marketing managers, brand strategists, digital marketing specialists, and market analysts.
Key facts
Typically UK honours degree 2:2 or above (or equivalent) - MBA Global and MSc Computer Science accept 2:2 in any subject; some conversion courses require maths competence; admission is competitive and GCU operates flexible entry via Recognition of Prior Learning (relevant work experience / professio
Personal statement (answering GCU's questions, own written work, no AI text); Letters of reference (submitted with application or emailed by referees to admissions@gcu.ac.uk); Academic transcripts with module details; Additional academic/professional certificates; Passport and visa documentation (in
| EU & Non-EU | Tuition | Living | Total |
|---|---|---|---|
| EU & Non-EU | £19,400 | — | needs the fee |