University American College Skopje · Skopje, North Macedonia
The Master of Arts in Marketing (two-year, 120 ECTS) programme at University American College Skopje (School of Business Economics and Management (SBEM)) is a MA (Master of Arts) program delivered in English over a duration of 2 years / 4 semesters (3+2 model, 120 ECTS) (120). This Master programme in Marketing covers consumer behavior analysis, brand management, digital marketing strategies, market research, and integrated marketing communications. Students design and execute data-driven marketing campaigns across traditional and digital media. Graduates serve as marketing managers, brand strategists, and market research directors.
Key facts
No minimum IELTS/TOEFL score published for SBEM programmes; per the 2026/27 call (Final Provision 1) all second-cycle students are expected to have English knowledge enabling use of English-language literature (applies regardless of the language of instruction).
Completed first cycle with at least 180 ECTS (for the 120-ECTS master); candidates with a first degree from related accredited faculties qualify directly; candidates without a related first degree pass an evaluation of Common Professional Components (CPC) bridging courses (Introduction to Management and Marketing; Introduction to Accounting and Finance; Introduction to Statistics).
Online application form (UACS Apply Now / graduate admissions); candidates with foreign diplomas undergo credential evaluation/recognition prescribed by the Higher Education Act of North Macedonia (assistance provided by UACS International Student Office); finalization with UACS Records Department.
2026-09-19
2026-09-19
| EU & Non-EU | Tuition | Living | Total |
|---|---|---|---|
| EU & Non-EU | €10,200 | — | needs the fee |