South East European University (SEEU) · Tetovo and Skopje, North Macedonia
The Marketing and Innovation Management programme at South East European University (SEEU) (Faculty of Business and Economics) is a Master in Marketing and Innovation Management, Second Cycle program delivered in Albanian / Macedonian tracks available over a duration of 1 year / 2 semesters (model 4+1) (60). This Master programme in Marketing covers consumer behavior analysis, brand management, digital marketing strategies, market research, and integrated marketing communications. Students design and execute data-driven marketing campaigns across traditional and digital media. Graduates serve as marketing managers, brand strategists, and market research directors.
Key facts
Programme offered in Albanian and Macedonian tracks. University may deliver parts of lectures/materials in English for all programmes, so knowledge of Albanian + English or Macedonian + English is required. No IELTS/TOEFL requirement for non-English tracks.
Completed first cycle (Bachelor) university diploma equivalent to four years / 240 ECTS (model 4+1, 60 ECTS master). Advantage for cumulative GPA 8.00/10 or above. Applicants from non-matching fields: faculty commission sets additional enrolment criteria. Foreign diplomas must be nostrified at the Ministry of Education and Science of RNM (decision deadline 30 November 2026).
1) Online application form (apply.seeu.edu.mk?type=sao02); 2) Application fee 1,500 MKD (25 EUR); 3) Motivation letter/biography of at least 500 words; 4) Original university diploma (verified) and all original transcripts of the first cycle, or notarized copies; 5) Birth certificate; 6) Photocopy of ID or passport. Transfer students additionally submit transcript of grades from previous HEI.
2026-09-26
2026-09-26
| Tuition | Living | Total | |
|---|---|---|---|
| EU/EEA | €1,200 | — | needs the fee |
| Non-EU | €1,750 | — | needs the fee |