Digitalni menadžment i AI — Master primijenjene studije (moduli: FinTech; Digitalni marketing; Digitalna transformacija biznisa; Global management and Business — double degree sa ASU; Leadership and Business — double degree sa ASU)

University of Donja Gorica (UDG) · Podgorica, Montenegro

The Digitalni menadžment i AI — Master primijenjene studije (moduli: FinTech; Digitalni marketing; Digitalna transformacija biznisa; Global management and Business — double degree sa ASU; Leadership and Business — double degree sa ASU) programme at University of Donja Gorica (UDG) (Fakultet za međunarodnu ekonomiju, finansije i biznis) is a Applied Master programme delivered in Montenegrin + English over a duration of 2 years (4 semesters) (120 ECTS). This Master programme in Marketing covers consumer behavior analysis, brand management, digital marketing strategies, market research, and integrated marketing communications. Students design and execute data-driven marketing campaigns across traditional and digital media. Graduates serve as marketing managers, brand strategists, and market research directors.

Application deadlines

Programme overview

• DegreeApplied Master
• Duration2 years
• ECTS120
• LanguageEnglish
• Study formatOn Campus
• PaceFull-time
• CountryMontenegro
• FacultyFakultet za međunarodnu ekonomiju, finansije i biznis

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